Market Brief
Vietnam Market Brief — Week 46, 2026
Weekly digest of Vietnam market and business news, week 46 2026, grouped by topic with sources.
Selling into Vietnam? Start with the decision.
Verdicts by category, cost calculators and a rule tracker for foreign brands, each figure traced to its source.
- Is my category worth entering? Go / no-go for beauty, supplements, F&B and fashion
- What will it cost to land and sell? Landed cost, channel payout, PSP fees and hiring cost
- Which rules change this year? 15 instruments tracked, each checked against the official text
- Need a full study for your company? Industry Snapshot from US$990
Custom research
Decision-ready research on Vietnamese industries
We size an industry, screen several against your company, or build a shortlist of local partners and targets. Every figure is traced to its source and checked before delivery.
From our Vietnam F&B Industry Screening 2026 sample, the top 3:
- Health-oriented, organic and premium packaged foods
- Packaged snacks and confectionery
- Dairy and plant-based milk
- Industry Snapshot From US$990 One industry or segment in Vietnam, sized and mapped.
- Industry Screening From US$2,900 Several industries or segments scored against your company, ranked, with a recommended top 3.
- Target Pipeline Quote on request For a chosen segment: a long list of local players and a scored list of partners or targets.
Latest analysis
Payments
Digital Payments Vietnam
How digital payments work in Vietnam: SBV 2025 data on cashless value, QR growth and accounts, the NAPAS and VietQR rails, leading e-wallets, biometric rules and what it means for merchants.
E-commerce
Cross-border E-commerce Vietnam
How cross-border e-commerce works into Vietnam: the end of the low-value VAT exemption, the proposed duty change, marketplace programs, landed-cost basics and when to move from cross-border to local stock.
E-commerce
E-commerce in Vietnam
Vietnam's e-commerce market in 2025–2026: size by two measures, the Shopee and TikTok Shop duopoly, seller economics, payments, logistics, tax rules and what foreign brands should plan for.
Logistics
Logistics & Last-mile Delivery Vietnam
Vietnam logistics in 2025–2026: a US$52 billion market, costs at 16–18% of GDP, parcel volume up 32%, the carrier landscape, last-mile delivery times and costs, and infrastructure plans.
Retail
Retail vs Traditional Trade Vietnam
How Vietnam's retail splits between traditional trade, modern chains and e-commerce: US$270 billion in sales, modern trade at 35–40% in cities and 15–20% in rural areas, key chains and what it means for route to market.
Calculators
All calculators →Where the numbers come from
Figures come from government publications, platform disclosures and industry reports, and each one names its source. Rules are checked against the official text, not press coverage. No affiliate links. See every data source or read the method.