Reference Topics
Structured, factual overviews of Vietnam's market landscape. Each topic includes key statistics, major players, and sources.
Run the entry decision engine Banking Banks, credit growth, the State Bank of Vietnam, and the structure of the financial system. Payments Payment methods, e-wallets, banking infrastructure, and financial services. Fintech Digital payments, lending, neobanks, insurtech, wealthtech, and the fintech ecosystem. E-commerce Online marketplaces, retail platforms, and digital commerce patterns. Retail Modern and traditional trade, grocery and convenience chains, and consumer retail. Logistics Shipping networks, last-mile delivery, and supply chain structures. Manufacturing Industrial production, export sectors, FDI, and the "China + 1" shift. Real Estate Property market, prices, foreign ownership rules, and industrial real estate. Consumers Demographics, purchasing behavior, and consumer preferences. Tourism International arrivals, source markets, visa policy, and hotel performance. Regulations Legal frameworks, compliance requirements, and government policies. Platforms Super-apps, social platforms, and digital ecosystems. Financial Markets Stock market, exchanges, and investment landscape in Vietnam.
Free 3-Page Executive PDF · Updated July 2026
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- Landed-Cost Cheat-Sheet
CIF formula, exact duties (0–30%), 10% VAT, and the 2025 low-value parcel VAT rule.
- 2025 GMV Channel Matrix
Shopee (~56%) vs TikTok Shop (~41%) market share, platform fee breakdown & category fit.
- E-Commerce Law 2026
VNeID seller verification, local agent requirement, and platform tax withholding (Decree 252/2026).
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