Vietnam Market Guides
Practical, step-by-step playbooks for operating in and entering Vietnam's market — written for sellers, brands, and investors. Each guide is grounded in how the market actually works, with links to deeper data and comparisons.
E-commerce
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How to Sell on Shopee in Vietnam
The 2026 seller guide: the real fee stack (transaction 6% + commission up to 17%), payout timing, cross-border vs Shopee Mall for foreign sellers, product registration, and a worked net-payout example.
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Shopee Vietnam Seller Fees 2026
The complete Shopee fee breakdown: category-by-category commission table (1.5–17%), transaction and service fees, the 2023–2026 fee-hike history, and a worked example.
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Vietnam Mega-Sale Calendar: 11.11, 12.12, Black Friday & Tet
Shopee Vietnam’s sale dates with a countdown, a preparation timeline for the next big one, and what a 20%-off order really leaves you after Shopee fees.
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How to Sell on TikTok Shop in Vietnam
The 2026 guide to Vietnam's fastest-growing channel: the two fee hikes (commission up to 19.8%), livestream and affiliate economics, whether foreigners can sell, and a net-payout example.
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How to Sell on Lazada in Vietnam
The 2026 guide to Vietnam's cheapest marketplace: low commission (3–4% standard, 5–12% LazMall), who can sell cross-border via LazGlobal, and where Lazada fits now that it and Tiki hold about 3% of GMV.
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How to Register Cosmetics in Vietnam (DAV)
The cosmetic notification process step-by-step: the DAV dossier (CFS, LOA, INCI), the CPTPP CFS exemption, timelines, 5-year validity, labeling, and where dossiers get rejected.
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How to Sell Beauty on TikTok Shop Vietnam
The beauty playbook for Vietnam's fastest-growing channel (TikTok Shop revenue +93% in 2025): the highest-in-market commission (up to 19.8%), the livestream + creator-affiliate engine, official-store trust, and unit economics.
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How to Register Health Supplements in Vietnam (VFA)
The VFA registration of product declaration under Decree 15/2018: why it's stricter than food or cosmetics, GMP and ISO-17025 testing, the dossier, ~3–6 month timeline, 5-year validity, and labeling.
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How to Distribute Supplements in Vietnam
The distribution playbook: why ~82% of supplement sales are offline via pharmacy chains (Long Châu, Pharmacity), the winning online-first-then-pharmacy sequence, channel margins (70–90% on FOB), and how to pick a distributor.
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How to Import Food into Vietnam
The 2026 food-import compliance gate: self-declaration vs registration and border inspection under Decree 15/2018, the suspended Decree 46/2026, the food-safety certificate, and Vietnamese labeling.
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How to Distribute Imported F&B in Vietnam
The channel playbook for imported food & beverage: the modern-trade map (WinMart, AEON, Co.opmart), specialty importers (An Nam, CJ, FoodMap), the AEON-first-then-WinMart sequence, margins, and listing fees.
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How to Import Apparel into Vietnam
The apparel import gate: duty (12–20%, or 0–5% under RCEP/EVFTA with a Certificate of Origin), the QCVN 01:2017 textile conformity declaration (formaldehyde/azo amines), Vietnamese labeling, and the used-clothing import ban.
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How to Sell Fashion on TikTok Shop & Shopee Vietnam
The fashion channel playbook: the TikTok creator engine (category GMV ~US$1.2B, +60%/yr), the Shopee Mall authenticity signal, the Vietnamese-content requirement, the US$14–60 price band, and a documented launch sequence.
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Top Affiliate Niches in Vietnam
The highest-demand affiliate niches across TikTok Shop, Shopee, and Lazada — categories, indicative commissions, and which platform fits each niche.
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Cross-Border E-Commerce Into Vietnam
Sell into Vietnam from abroad: cross-border marketplace programs, duties and de minimis, payments, logistics and customs, localization, and when to go local.
Market entry
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Vietnam Market Entry Guide for Foreign Businesses
Entry models, foreign ownership rules, why Vietnam is attractive, key sectors, risks, and a practical path to test and scale in the market.
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How to Register a Company in Vietnam
Foreign-investor guide: entity types, the IRC and ERC registration steps, charter capital, licenses, timelines, and ongoing compliance.
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Best Sectors for Foreign Investment in Vietnam
Where FDI is flowing in 2026 — manufacturing, high-tech and semiconductors, renewable energy, real estate, and consumer — with the latest data and market-access caveats.
Law
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Vietnam Foreign Investment Law Explained
How the foreign investment regime works in 2026: the new Law on Investment, market-access buckets, ownership caps, the IRC/ERC pathway, conditional sectors, and incentives.
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Vietnam Business Tax Guide for Foreign Companies
CIT under the new 2025 law, VAT, foreign contractor tax (FCT), the 15% global minimum tax, and expat personal income tax — the taxes a foreign business must understand.
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Work Permits for Expats in Vietnam
Who needs a work permit, the employer approval and document steps under the new Decree 219/2025, exemptions, and how the permit connects to a temporary residence card.
Payments
Hiring
Manufacturing
Property
Investing
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How to Invest in the Vietnam Stock Market
Foreign-investor guide: exchanges, the VN-Index and VN30, opening an account, foreign ownership limits, ETFs, and the key risks to weigh.
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How Stock Signals Are Scored
The transparent 0–100 methodology behind stock signals: how the fundamental and technical halves work, what each indicator (P/E, ROE, MA200, Golden Cross, RSI) contributes, and how scores become verdicts.
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Stock Signal Scoring — A Worked Example
The scoring methodology made concrete: an illustrative price series run through the live engine, with the 0–100 score, verdict, full reason breakdown, and short-term signal bias all shown.