Privacy & Cookie Policy
This site keeps data collection minimal and transparent. Here's exactly what we collect, why, who processes it, and the choices you have.
What we collect
- Analytics — via Google Analytics 4: pages viewed, approximate location (derived from IP, not stored by us), device and browser type, and anonymous interaction events (e.g. which links are clicked). We use this only to understand usage and improve the site.
- Email — only if you subscribe to the brief. Your email address is stored by our email provider and used to send the newsletter. You can unsubscribe at any time from any email.
- Feedback — if you use the feedback widget, the message you write and any email you choose to add are sent to us so we can read and act on it.
- Research proposal requests — if you use the form on our market research page, we receive your name, work email, company, the package you chose and what you write, and use them only to reply with a proposal. They are not added to the newsletter.
- Reactions — upvotes and downvotes on articles are anonymous. We store only a one-way hashed token so one device counts once; no personal data is attached.
We do not sell your data, and we do not run advertising or ad-tracking on this site.
Cookies & consent
The only cookies we set are Google Analytics cookies, and only for measurement. We use Google Consent Mode: for visitors in the EEA, the UK, and Switzerland, analytics cookies are denied by default and set only after you accept via the consent banner. Declining keeps them off. Elsewhere, analytics runs by default, and you can still decline at any time.
Who processes your data
- Google Analytics (Google LLC) — website analytics.
- Our email provider — Zoho Campaigns (Zoho Corporation) stores subscriber emails and sends the newsletter and regulation alerts, on servers outside Vietnam. We are moving from Kit, which held the list before, during November 2026.
- Our own services — a small backend stores feedback and reaction counts.
- Telegram (Telegram Messenger) — delivers research proposal requests to a private chat we read; this means the request is transferred to servers outside Vietnam.
Your rights & choices
Depending on where you live — including under the EU/UK GDPR and Vietnam's Personal Data Protection Law (PDPL 2025) — you may have the right to access, correct, or delete the personal data we hold, to withdraw consent, and to object to processing. In practice you can:
- Decline or withdraw analytics consent using the banner or the button above.
- Unsubscribe from the newsletter using the link in any email.
- Ask us to access or delete your data by emailing bo@vnmarketinsights.com.
Data retention
Analytics data is retained per Google Analytics' configured retention window. Subscriber emails are kept until you unsubscribe. Feedback is kept for as long as it's useful for improving the site. Research proposal requests are kept for up to 24 months, or deleted sooner if you ask.
Contact
Questions about this policy or your data? Email bo@vnmarketinsights.com.