Vietnam Channel Selector
Compare your net per-order payout across Shopee, TikTok Shop, and Lazada after commission, transaction and payment fees, flat per-order fees, ad/voucher spend, and — if you sell as an individual — the per-order tax withholding platforms apply since July 2025. The defaults are a beauty order at published 2026 rates; adjust them to your category.
Net payout per order
| Platform | Take-rate | Net payout | After cost |
|---|---|---|---|
| Shopee | 32.0% | VND 204,000 | |
| TikTok Shop | 34.8% | VND 195,600 | |
| Lazada | 15.9% | VND 252,450 |
Best net payout: Lazada
Estimate only. Fees vary by category, seller tier and campaign, and the cheapest channel is not always the best one: Lazada's low fees come with a small audience (Lazada and Tiki together hold about 3% of 2025 marketplace GMV), against 56.0% for Shopee and 41.3% for TikTok Shop, where creator commissions and livestreams drive much of the volume. Model your real numbers before deciding.
Cross-border vs local entity
This compares the platform economics. If you sell cross-border, also add import duty + VAT to your landed cost (every parcel pays VAT since Feb 2025; parcels over VND 1,000,000 also pay duty) — a local entity avoids per-parcel import friction but adds setup and compliance. Model the import side here:
→ Landed-cost calculator · payments playbook · the full Sell-Into-Vietnam playbook
Related
Frequently asked questions
What commission does Shopee charge sellers in Vietnam?
Shopee’s Fixed Fee commission depends on the category: about 1.5–17% for non-Mall sellers in 2026, from ~17% for beauty down to ~2% for phones and laptops. On top come a 6% transaction fee, a 3,000₫ infrastructure fee per order, any voucher or freeship programme you join, and your own ad spend. Our Shopee fee guide lists the rate for every category; enter yours here to see the net payout.
Is TikTok Shop cheaper than Shopee or Lazada for sellers?
Usually not on fees. TikTok Shop’s default commission is 14% for standard sellers and 16% for Mall, up to 19.8% in beauty, plus a 6% transaction fee and a 3,000₫ order processing fee; creator affiliate commissions (often 10–30%) come on top. Lazada has the lowest fees for standard shops (about 3.3–4.4% commission plus a ~4% payment fee; LazMall beauty is 8–12%) but Lazada and Tiki together hold only about 3% of 2025 marketplace GMV, against 56.0% for Shopee and 41.3% for TikTok Shop. Compare net payout here, then weigh it against the reach each channel gives you.
Do Vietnamese marketplaces withhold tax from sellers?
Only from household and individual sellers. Since 1 July 2025 (Decree 117/2025, now Decree 252/2026), platforms with an ordering and payment function withhold tax on every order: 1% VAT plus 0.5% personal income tax for resident individuals. Companies are not withheld on per order — a Vietnamese entity files its own VAT and corporate tax, and cross-border programmes have their own tax set-up. Pick your seller type in the tool.
Which marketplace gives the best net payout in Vietnam?
There is no universal winner — the best channel is the one with the lowest combined commission + payment fee + flat per-order fees + ads + tax for your specific product and strategy. The tool ranks Shopee, TikTok Shop and Lazada by net per-order payout from the numbers you enter.