Who you deal with when you sell into Vietnam
The marketplaces, payment providers and carriers a foreign brand meets first. Every figure links to the page on this site where it is sourced.
Marketplaces
- Shopee Shopee is Vietnam's largest e-commerce marketplace, owned by Sea Group of Singapore.
- TikTok Shop TikTok Shop is ByteDance's short-video and livestream marketplace, and Vietnam's second-largest by GMV.
- Lazada Lazada is Alibaba Group's marketplace in Vietnam, now a small, low-fee channel known for its LazMall brand stores.
Payment providers
- MoMo MoMo is Vietnam's largest e-wallet, operated by M_Service JSC.
- VNPay VNPay is a bank-backed payment gateway and QR network that lets customers pay from almost any Vietnamese bank app.
- ZaloPay ZaloPay is VNG Corporation's e-wallet, built into Zalo, Vietnam's leading messaging app.
- Viettel Money (ViettelPay) Viettel Money, also called ViettelPay, is the e-wallet of the state-owned telecom group Viettel, with strong reach in rural areas.
Delivery and logistics
- GHN (Giao Hàng Nhanh) GHN (Giao Hàng Nhanh, "fast delivery") is a Vietnamese last-mile parcel carrier in the Scommerce group that competes on speed.
- GHTK (Giao Hàng Tiết Kiệm) GHTK (Giao Hàng Tiết Kiệm, "economical delivery") is a low-cost Vietnamese parcel carrier built for small sellers and rural reach.
- J&T Express J&T Express is a high-volume parcel carrier that entered Vietnam in 2018 and is integrated with the major marketplaces.
News coverage of other Vietnamese companies is in Market insights.