Vietnam Market Entry Decision Engine
Enter your product's numbers and get a personalised read on selling into Vietnam: a go/no-go verdict, your landed cost and net payout, the resulting contribution margin, the compliance path, and whether to go cross-border or set up locally. Estimates — override any rate to match your product.
Huge, import-friendly demand (beauty is the largest marketplace category, ~17% of four-platform GMV), but the highest platform commission of any category and a mandatory per-SKU DAV registration.
Read the full go/no-go →Contribution margin
You keep USD 7.12 per unit, so the margin is workable.
Best channel: TikTok Shop (discovery) + Shopee Mall
Estimates only. Import duty is set by HS code and origin (FTA rates need a Certificate of Origin); commission varies by sub-category and seller tier. Confirm with a customs/regulatory advisor before committing.
Get your full entry report
We'll email you the operator kit — the full category go/no-go, the fee and compliance detail, and the calculators — so you can pressure-test this before you commit.
Go deeper
Frequently asked questions
How do I decide whether to sell into Vietnam?
Start from unit economics, not gut feel: estimate your landed cost (import duty + 10% VAT), the marketplace or channel fees, tax withholding, and your price — then check whether the contribution margin per order is positive and large enough to fund marketing. This engine does that math and returns a go / caution / no-go read.
What costs should I model before entering the Vietnam market?
The big ones: import duty and 10% VAT on landed cost, platform commission and payment fees if you sell on marketplaces, advertising, and fulfilment — plus per-order tax withholding only if you sell as an individual rather than a company. Fixed entity/registration costs matter too if you set up locally.
Do I need a local entity to sell in Vietnam?
Not always to test demand — you can sell cross-border or via a marketplace first. To invoice locally, hold inventory, and scale, foreign investors usually set up an LLC (most common) or a JSC. A representative office cannot earn revenue.
Is cross-border or local fulfilment better for Vietnam?
Cross-border is faster to start and needs no entity, but every order pays import duty + VAT and delivery is slower. Local stock improves delivery speed and conversion but requires import, storage, and usually a local entity. Model both at your expected volume.