Payments
Viettel Money (ViettelPay) in Vietnam: what foreign sellers need to know
Viettel Money, also called ViettelPay, is the e-wallet of the state-owned telecom group Viettel, with strong reach in rural areas.
Key figures
- Users, April 2025
- nearly 30 million
- Viettel Money, as reported by VCCI, 8 July 2025 · where we cite it
- Usage in Decision Lab's survey, Q2 2024
- 25%
- Decision Lab, Connected Consumer survey Q2 2024 (online panel, n=1,478), share who use each digital finance platform · where we cite it
What it means for a foreign seller
Viettel Money's strength is distribution. Every Viettel telecom point of sale, including in tier-3 towns and rural communes, works as a registration and top-up point. That reaches buyers other wallets struggle to onboard.
It reported nearly 30 million users in April 2025, and 25% of the online panel in Decision Lab's Q2 2024 survey said they use ViettelPay. It is strong for mobile top-ups, utility bills and government services, and less dominant in urban e-commerce than MoMo or ZaloPay.
Add it if your buyers are in tier-3 cities, rural areas or Viettel-heavy regions. For an urban online checkout, MoMo and ZaloPay usually come first.
This profile only repeats figures already sourced on the linked pages; it is not a company filing or an endorsement. Spot a change? Tell us.