Payments
ZaloPay in Vietnam: what foreign sellers need to know
ZaloPay is VNG Corporation's e-wallet, built into Zalo, Vietnam's leading messaging app.
Key figures
- Users, August 2026
- 22+ million
- Zalopay statement, published by the Vietnam Banks Association, 28 August 2026 · where we cite it
- Usage in Decision Lab's survey, Q2 2024
- 43%
- Decision Lab, Connected Consumer survey Q2 2024 (online panel, n=1,478), share who use each digital finance platform · where we cite it
What it means for a foreign seller
ZaloPay lives inside Zalo. Customers can send money in a chat or pay a Zalo Official Account merchant from a conversation, so it fits brands that already sell and support customers on Zalo.
It reports 22+ million users (August 2026), and 43% of the online panel in Decision Lab's Q2 2024 survey said they use it. People hold several wallets, so these figures overlap with MoMo.
If your brand is not active on Zalo, add ZaloPay after a broad gateway and MoMo, once your data shows shoppers dropping off without it. Our merchant comparison gives ~1.5–2.5% as an indicative fee, which varies by contract.
This profile only repeats figures already sourced on the linked pages; it is not a company filing or an endorsement. Spot a change? Tell us.