Grab vs Be vs Gojek — Vietnam Ride-Hailing & Super-App Comparison (2026)
Vietnam's ride-hailing and super-app market was long a three-way fight between Grab, the homegrown Be, and Indonesia's Gojek — until Gojek exited the market in September 2024. This page compares all three on ownership, services, and market position, and explains the current landscape: a Grab-versus-Be contest. Details reflect 2024–2025 reference estimates.
At a glance
| Dimension | Grab | Be | Gojek |
|---|---|---|---|
| Parent | Grab Holdings (Singapore) | Be Group (Vietnam) | GoTo Group (Indonesia) |
| Status (2026) | Active — market leader | Active — homegrown challenger | Exited Vietnam (Sept 2024) |
| Services | Ride-hailing, food (GrabFood), delivery, in-app payment (cards, ZaloPay, MoMo), financial services | Ride-hailing, food (beFood), delivery, financial services via partners | Previously ride-hailing, food, delivery |
| Market position | Dominant regional super-app; widest service breadth and coverage | Homegrown challenger; nationalist brand appeal and driver-friendly positioning | Withdrew from the Vietnam market in 2024 amid intense competition |
| Best for | Users wanting one app for rides, food, and payments nationwide | Users preferring a Vietnamese super-app; competitive ride pricing | No longer operating in Vietnam |
Deep-Dive Platform Breakdown
Grab
Dominant Super-App LeaderBe
Homegrown challengerGojek
Exited Vietnam (Sept 2024)How to choose
- Breadth and coverage: Grab — the widest service set, nationwide reach, and integrated wallet/financial services.
- Local brand and price: Be — a homegrown super-app competing on ride pricing and Vietnamese identity.
- Gojek: No longer operating in Vietnam since 2024; not a current option.
- Reality: Most active users keep both Grab and Be installed and switch based on price, ETA, and availability for a given trip or order.
Frequently Asked Questions
Is Gojek still available in Vietnam?
No. Gojek (part of Indonesia's GoTo Group) ceased operations in Vietnam in September 2024, exiting the market amid intense competition and a focus on its core markets. Grab and the homegrown app Be are now the main ride-hailing and super-app players in Vietnam.
Which is the biggest ride-hailing app in Vietnam?
Grab is the market leader in Vietnam, with the widest service breadth (ride-hailing, GrabFood, delivery and in-app payment) and the broadest geographic coverage. Be is the main homegrown app, competing on local brand appeal and driver-friendly positioning; Xanh SM, Vingroup's electric taxi and bike service, has also grown fast. Published market-share rankings differ, so we do not rank them.
What is the difference between Grab and Be?
Grab is a Singapore-based regional super-app operating across Southeast Asia, with the deepest feature set and ecosystem in Vietnam. Be is a homegrown Vietnamese super-app that leans on local brand identity, competitive ride pricing, and driver relations. Grab wins on breadth and scale; Be competes on price and national appeal.
Why did Gojek leave Vietnam?
Gojek exited Vietnam in 2024 after years of intense competition with Grab and Be in a market where achieving profitability proved difficult. The withdrawal reflected a broader strategy by parent GoTo to concentrate resources on its strongest markets, primarily Indonesia.
Do these apps include digital wallets?
Grab takes in-app payment by linked bank card, ZaloPay or MoMo; its Moca wallet closed on 1 July 2024, and Moca now provides payment-intermediary services for Grab. Be offers financial services through partners. With Gojek's exit, its GoPay-style features are no longer relevant in Vietnam. For dedicated e-wallets, MoMo, ZaloPay, and ViettelPay remain the market leaders.