TikTok Shop in Vietnam: what foreign sellers need to know

TikTok Shop held 41.3% of four-platform marketplace GMV in 2025, up from ~29% in 2024. Demand comes from short videos and livestreams rather than search. Fashion, beauty, FMCG and low-to-mid-ticket impulse buys sell best.

Fees rose twice in 2026. On 9 May the transaction fee went from 5% to 6%. From 3 August the default commission is 14% for standard sellers and 16% for Mall sellers, and health, beauty and personal care reaches up to 19.8%. Every delivered order also pays a flat 3,000₫ order processing fee. New shops pay 0% transaction fee for their first 60 days.

Creator affiliate commission comes on top of platform fees, often 10–30% of order value, and on this channel it is a core cost. Between commission, fees, affiliates, ads and shipping, TikTok Shop can take well over 30% of revenue, so price for it.

There is no simple ship-from-abroad account. You need a Vietnamese business registration (a household business or a company), a Vietnamese bank account, a phone number and KYC. Foreign brands usually sell through a Vietnam entity, a local partner or distributor, or an agency that runs the shop.