Shopee Vietnam Seller Fees 2026 — Full Commission Table by Category
Shopee raised most of its seller fees in 2026. This is the full breakdown: the 6% transaction fee, the category-by-category commission (Fixed Fee) from 1.5% to 17%, the service fees, and how the total got to 25–45% of revenue. For the complete setup walkthrough, see how to sell on Shopee Vietnam. Figures are as of 2026-10-24 and VAT-inclusive; Shopee changes fees often, so confirm your exact category rate in Seller Centre.
Shopee Vietnam commission (Fixed Fee) by category — 2026
Representative non-Mall rates, VAT-inclusive, effective 23 May 2026. Shopee Mall rates differ; check your exact sub-category in Seller Centre.
| Category | Fixed Fee (commission) | Notes |
|---|---|---|
| Beauty (Sắc đẹp) | ~17% | Highest tier; was ~14% |
| Health (Sức khỏe) | ~15.5–17% | |
| Fashion | ~13.5–16.5% | |
| Hobbies & collectibles | ~15–17% | |
| Books & magazines | ~14–15% | |
| Pet care | ~14% | |
| Home & Living | ~10–16% | Wide range by sub-category |
| Stationery | ~11–16% | |
| Food & beverage / groceries | ~10% | Among the lowest |
| Fresh & frozen (meat, veg, eggs) | ~10% | |
| Baby care (skincare/bath) | ~10.5% | |
| Consumer electronics (audio, TV, gaming) | ~7.5–12% | |
| Other electronics (accessories, misc.) | ~8.5–15% | Electronics sub-categories not listed separately |
| PC components | ~7.5% | |
| Cameras | ~7.5–8% | |
| Phones, tablets, laptops, monitors | ~2% | Lowest commission, thin margins |
| Cars | ~3.5% | |
| Motorbikes | ~1.5% | Lowest of all |
Transaction & service fees
| Fee | Rate | Notes |
|---|---|---|
| Transaction processing fee | 6% | All sellers; up from 4.91% (May 2026) |
| Voucher Xtra (optional) | 5.5% | Per product, capped 50,000₫; up from 4% |
| Freeship Xtra Plus (optional) | 7.85% | |
| PiShip (optional) | 2,700₫/order | Up from 1,620₫ |
| Infrastructure fee | 3,000₫/order | Flat |
| Withdrawal fee | 10,800₫/withdrawal | Flat |
| Auto visibility deduction | ≥1% of order value | New from 29 May 2026; to your ad account |
| Tax withheld per order (goods) — individual sellers | 1% VAT + 0.5% PIT | Households/individuals only (Decree 252/2026, formerly 117); 1% PIT if non-resident. Companies are not withheld |
VAT on Shopee's fees is temporarily 8% (from 10%) through 31 December 2026 under Resolution 204/2025/QH15.
Worked example: net payout on a 200,000₫ beauty order
- Commission (17%): −34,000₫
- Transaction fee (6%): −12,000₫
- Infrastructure fee: −3,000₫
- Tax withheld if you sell as an individual (1.5%): −3,000₫
- Net before ads/Voucher Xtra: ≈148,000₫ (~74%)
Model your own category, promotions, and ad take-rate — and compare against TikTok Shop and Lazada — with our channel selector (net-payout calculator).
How Shopee's fees rose: 2023 → 2026
- Before 2023Payment fee 2.5% + Fixed fee 2.5% (fixed fee waived if you joined Freeship/Voucher). Effective ~5–9%.
- Jan 2023Both fees raised to 3%.
- Jul 2024Fixed fee 4% mandatory regardless of packages; payment fee raised to 5%.
- 2025Flat commission replaced with category-based Fixed Fee; beauty rose to ~11.78%.
- May 2026Transaction fee to 6%; many category commissions up sharply (beauty ~16–17%, electronics accessories ~15%); Voucher Xtra 4%→5.5%; auto visibility deduction added.
Commission by category, ranked
The table above is easier to read as a ranking. Beauty, health and hobbies sit at the top; vehicles and phones at the bottom — but the cheapest categories are also the thinnest-margin ones, so the lowest fee does not mean the best business.
What you keep: the same 200,000₫ order in five categories
The commission is only the visible fee. Add the 6% transaction fee, the flat 3,000₫ infrastructure fee and the 1.5% withheld from individual sellers, and the platform plus the tax authority take the shares below. Assumptions: a non-Mall shop, an individual seller (companies are not withheld), no promotions, and the midpoint where a category has a range.
- Platform commission
- Transaction fee
- Tax withheld
- Infrastructure fee (3,000₫)
- Left before COGS, ads & shipping
Fixed Fee at the category midpoint; before cost of goods, ads and shipping · Source: Shopee fee schedules (23 May 2026); our model
| Category | Fixed Fee used | Left per order | Share of price |
|---|---|---|---|
| Beauty | 17.0% | 148,000₫ | 74.0% |
| Fashion | 15.0% | 152,000₫ | 76.0% |
| Home & Living | 13.0% | 156,000₫ | 78.0% |
| Food & beverage | 10.0% | 162,000₫ | 81.0% |
| Phones & laptops | 2.0% | 178,000₫ | 89.0% |
Generated from the same inputs as the chart. "Left" is before cost of goods, ads and shipping; it is not profit.
What the optional programs do to a beauty order
Voucher Xtra, Freeship Xtra Plus and the automatic visibility deduction are labelled optional, but many sellers run them to stay visible. Stacking them on the same beauty order shows how the headline figure and the real take-rate drift apart. The last row is a worst-case enrolment: you may use only some of them.
- Platform commission
- Transaction fee
- Tax withheld
- Infrastructure fee (3,000₫)
- Left before COGS, ads & shipping
- Voucher Xtra
- Freeship Xtra Plus
- Auto visibility deduction
Voucher Xtra 5.5%, Freeship Xtra Plus 7.85%, visibility deduction at least 1% (modelled at 1%); ad spend not included · Source: Shopee fee schedules (May 2026); our model
- No optional programs: platform and tax take 26.0% of the order, leaving 148,000₫.
- + Voucher Xtra: platform and tax take 31.5% of the order, leaving 137,000₫.
- + Voucher Xtra, Freeship Xtra Plus, visibility: platform and tax take 40.3% of the order, leaving 119,300₫.
This is why the Ministry of Industry and Trade's figures run higher than any single line item: it described total fees rising from around 24.5% to over 30.5% of revenue before ads, and to 40–45% in high-commission categories with promotions and ads included. Our worst-case beauty stack sits in that same region before any ad spend.
Why fees became a regulatory story in 2026
- Regulators asked for transparency. On 25 May 2026 the Ministry of Industry and Trade urged Shopee and TikTok Shop to price transparently and reasonably after seller complaints about successive fee increases, and the National Competition Commission said it received multiple reports in May about changed and new charges and met with sellers.
- New e-commerce rules took effect on 1 July 2026. The Law on E-Commerce and its implementing Decree 248/2026/ND-CP (signed 30 June 2026) require platforms to publish policies covering pricing, payment, display priority, livestream sales, delivery, returns and termination or refunds. Expect fee and ranking terms to become more explicit — and more contestable.
- Tax is now collected at the platform. Decree 252/2026/ND-CP (effective 1 July 2026, guiding the Law on Tax Administration) sets platform tax withholding; the 1% VAT plus 0.5% PIT shown above applies to individual sellers on goods.
- VAT on platform fees is temporarily 8% through 31 December 2026 (Resolution 204/2025/QH15), then reverts unless extended — fees quoted VAT-inclusive may move again for that reason alone.
Regulatory descriptions come from law-firm and ministry summaries; read the decree text or take advice before relying on a specific obligation.
Before you set a price on Shopee
- Confirmed the exact sub-category rate in Seller Centre, not just the group above
- Decided whether you sell as an individual (withheld) or a company (not withheld)
- Modelled the order with and without Voucher Xtra and Freeship Xtra Plus
- Added the ad take-rate you expect — it is not in the charts above
- Priced so a promoted order still clears cost of goods and shipping
- Compared the same order on TikTok Shop and Lazada in the channel selector
- Checked the next campaign date and what a discounted order leaves you in the mega-sale calendar
Frequently Asked Questions
What is the total fee to sell on Shopee Vietnam in 2026?
It depends heavily on category and whether you run promotions. A rough floor is the 6% transaction fee plus your category commission (1.5–17%) plus the 3,000₫ infrastructure fee. Vietnam's Ministry of Industry and Trade noted total fees rose from around 24.5% to over 30.5% of revenue excluding ads, and 40–45% in high-commission categories once Voucher Xtra, Freeship, the auto visibility deduction, and ad spend are added. Beauty and health are the most expensive; phones, laptops, and motorbikes are the cheapest.
Which Shopee Vietnam categories have the lowest fees?
Phones, tablets, laptops, and monitors carry only ~2% commission, and motorbikes ~1.5% — the lowest Fixed Fees on the platform (though margins in those categories are also thin). Food, groceries, and fresh/frozen goods sit around 10%. The most expensive are beauty (~17%), health (~15.5–17%), and hobbies/collectibles (~15–17%).
How is the Shopee Fixed Fee (commission) calculated?
The Fixed Fee is a VAT-inclusive percentage charged per successful order on the product value (excluding shipping), based on the product's category — so choosing the correct category for each listing matters. It's deducted directly before the buyer's payment is credited to your Shopee balance. New shops get the Fixed Fee waived for their first 30 days.
Why did Shopee's fees go up when VAT went down?
Vietnam temporarily cut VAT on platform service fees from 10% to 8% (Resolution 204/2025/QH15) through 31 December 2026. Shopee's headline fee numbers are VAT-inclusive, so when it raised the transaction fee to 6% (from 4.91%), the pre-tax service portion rose even though the VAT component fell — two independent changes happening at once.
Sources
- Shopee Uni (Học viện Shopee) — official seller fee schedules (banhang.shopee.vn)
- Shopee Uni — non-Mall Fixed Fee schedule effective 23 May 2026 (official; every row checked 24 October 2026); first reported by TukiGroup
- Vietnam News — MoIT fee-transparency statement (25 May 2026); ZNews — Shopee fee history
- Decree 248/2026/ND-CP detailing the Law on E-Commerce (MoIT dissemination notice; Tilleke & Gibbins, 2026); Decree 252/2026/ND-CP guiding the Law on Tax Administration (KPMG, EY and GV Lawyers summaries, July 2026)
- Vietstock / Tuoi Tre — platforms raise seller fees; National Competition Commission review (May 2026)
- Charts and tables: our own calculation from the published rates above, using the stated assumptions
- Decree 252/2026/NĐ-CP (formerly 117/2025) and Resolution 204/2025/QH15 — see our regulation tracker
Sourced reference, not legal or tax advice. Confirm current rates in Shopee Seller Centre.