How to Sell on Lazada in Vietnam (2026) — Fees, LazMall & Cross-Border
Lazada is now Vietnam's smallest major marketplace — around 2% of 2025 GMV — but it's also the cheapest to sell on, and its official-store (LazMall) format still carries real brand trust. This guide covers how selling on Lazada Vietnam works in 2026: the low fee stack, standard shop vs LazMall, who can sell cross-border via LazGlobal, product registration, and where Lazada actually fits in a Vietnam channel mix. Figures are as of 2026-10-11; confirm current terms in Lazada Seller Center.
Step-by-step
- 1
Decide whether Lazada is worth it for you
Lazada is now the smallest of Vietnam's big marketplaces (with Tiki, about 3% of 2025 GMV) after Shopee and TikTok Shop pulled away. Its advantage is cost: commissions are far lower than Shopee or TikTok Shop. Treat it as a secondary, brand-trust channel (especially via LazMall) rather than your primary volume driver.
- 2
Choose standard shop vs LazMall
A standard Marketplace shop is open to any seller and carries a low fixed fee (3–4%). LazMall is the official brand-store format with a trust badge and priority visibility, but it requires you to be a brand owner or authorized distributor and to meet performance thresholds — and its commission is higher (5–12%).
- 3
Register and verify
Sign up in Lazada Seller Center with a Vietnamese business registration (or eligible individual documents), phone, and bank account, then complete verification. New standard shops typically get the fixed fee waived for their first 90 days — a longer grace period than Shopee's 30 days.
- 4
Register regulated products first
As on every Vietnamese platform, cosmetics need a DAV notification, food and supplements need VFA declaration/registration, and labels must be in Vietnamese. Lazada requests documents during verification and delists non-compliant listings.
- 5
List, price for the (lower) fee stack, and connect logistics
Create listings with clear images, accurate categories, and correct weight/dimensions. Price for a ~10–15% platform take once commission, the ~4% payment fee, and optional Freeship Max are included — still materially cheaper than Shopee/TikTok. Enable Lazada Logistics (LEX) plus GHN and Ninja Van for coverage.
- 6
Launch and lean on brand trust
Lazada's audience skews toward buyers who value authenticity and official-store assurance. Use LazMall status, genuine reviews, and campaign participation (11.11, 12.12) to convert. Keep cancellation, on-time delivery, and chat-response metrics healthy — LazMall penalties for missing them are steep.
Lazada's 2026 fee stack — the cheapest of the big three
Where Shopee and TikTok Shop pushed total take rates toward 25–45% in 2026, Lazada stayed low. A standard shop pays roughly 3–4% commission (before VAT) plus a ~4% payment fee. LazMall costs more (5–12% commission) in exchange for the trust badge and visibility. The trade-off is reach: Lazada's audience is a fraction of Shopee's or TikTok Shop's, so lower fees don't automatically mean more profit — they mean cheaper access to a smaller pool.
| Fee | Rate | Notes |
|---|---|---|
| Fixed fee (commission) — standard shop | ~3.3–4.4% | VAT-incl; ~3–4% ex-VAT, by category. Now applies to all sellers, not just LazMall |
| Fixed fee — LazMall | 5–12% | VAT-incl; electronics ~5–6%, fashion/health/beauty ~8–12% |
| Payment fee | ~3.99–4.02% | VAT-incl; on total order value (product after shop voucher + buyer-paid shipping) |
| New standard shop | 0% fixed fee | Typically first 90 days |
| Cross-border small-parcel commission | +1.77% | Added from 29 Jan 2026 (VAT-incl) for cross-border direct-mail goods |
| Freeship Max (optional) | varies | Seller-funded free-shipping program |
| Tax withheld per order (goods) — individual sellers | 1% VAT + 0.5% PIT | Households/individuals only (Decree 252/2026, formerly 117); 1% PIT if non-resident. Companies are not withheld |
Fixed-fee percentages are category-specific. Verify your exact rate and any active campaign service fees in Lazada Seller Center.
Worked example: net payout on a 200,000₫ fashion order
Standard shop, resident, before optional programs:
- Commission (~4.4% VAT-incl): −8,800₫
- Payment fee (~4%): −8,000₫
- Tax withheld if you sell as an individual (1% VAT + 0.5% PIT): −3,000₫
- Net before shipping/ads: ≈180,200₫ (~90%)
That ~90% take-home compares to roughly 68–74% on Shopee and often below 55% on TikTok Shop for the same order once affiliate costs are included. Model the full comparison for your category with our channel selector.
Selling as a foreign brand
Two routes, depending on where you're based:
- LazGlobal cross-border — sell into Vietnam without a local entity, but only if you're a seller in Japan, South Korea, or mainland China (incl. Hong Kong). Business verification takes 1–2 weeks, and a 1.77% cross-border commission was added on 29 Jan 2026.
- Vietnam entity or authorized distributor — required for sellers from other countries and for LazMall. A local distributor can also hold your product registrations.
Either way, factor in per-order tax withholding (if you sell as an individual) and, if you import stock, duty (0–30% by HS code) plus VAT — small express parcels pay VAT since 18 February 2025 — model it with the landed-cost calculator. The 1 July 2026 E-Commerce Law and other current rules are tracked on our Vietnam regulation tracker; see also the Sell into Vietnam playbook.
Product registration & compliance
The compliance regime is identical across Vietnamese platforms: register regulated products before listing.
- Cosmetics — DAV notification per formula/SKU (DAV reviews a valid dossier in 3–5 working days; plan 1.5–3 months end-to-end).
- Food & supplements — VFA declaration/registration (~1 week for processed food; plan about 3–6 months end-to-end for health supplements).
- Labeling — Vietnamese, consistent with registration; ~$500–2,000/SKU plus lab testing.
For the full breakdown, see the compliance section of our Shopee guide — the rules are the same regardless of platform.
Where Lazada sits in the market
Lazada and Tiki together hold ~3% of four-platform GMV. Down from ~6% combined in 2024; Metric does not publish the two separately. A small share is not the same as a bad channel — it means you should expect less organic traffic and lean on brand trust rather than volume.
Is Lazada really the cheap one? The same beauty order on five routes
We run one 200,000₫ beauty order through each route's published fees. Assumptions: an individual seller (1.5% withheld), no optional vouchers or freeship programs, ranges at their midpoint (Lazada standard fixed fee ~3.3–4.4%, LazMall beauty ~8–12%), Lazada's ~4% payment fee, and a 20% creator commission for the TikTok creator route. Lazada's first-90-day fixed-fee waiver for new standard shops is not modelled.
- Platform commission
- Payment fee
- Tax withheld
- Left before COGS, ads & shipping
- Transaction fee
- Infrastructure fee (3,000₫)
- Order processing fee (3,000₫)
- Creator affiliate
Before cost of goods, ads and shipping; Lazada payment fee and Shopee/TikTok transaction fee shown as the platform's processing fee · Source: Lazada, Shopee and TikTok Shop fee schedules (2026); our model
| Route | Left per order | Share of price |
|---|---|---|
| Lazada standard shop | 181,300₫ | 90.6% |
| LazMall (beauty) | 169,000₫ | 84.5% |
| Shopee (beauty) | 148,000₫ | 74.0% |
| TikTok Shop, own livestream | 142,400₫ | 71.2% |
| TikTok Shop + 20% creator | 102,400₫ | 51.2% |
"Left" is before cost of goods, ads and shipping; it is not profit. Lower fees do not offset lower traffic, so compare cost per sale you can actually win, not only per order.
The three ways in: standard, LazMall, LazGlobal
-
Start with a standard Marketplace shop
Any sellerOpen to anyone with a Vietnamese business registration (or eligible individual documents), phone and bank account. New standard shops typically get the fixed fee waived for 90 days.
Gate: Complete verification in Seller Center before listing.
-
Upgrade to LazMall if you own or distribute the brand
Brand owner / authorised distributorOfficial brand-store badge and priority visibility, at a higher commission (5–12%).
Gate: Typical criteria: about 6 months of history, 30+ orders a month, rating above 70%, cancellation below 2%, on-time delivery above 90%, chat response above 85%, return rate below 1%.
-
Or use LazGlobal if you are an overseas seller
Seller in Japan, South Korea or mainland China / Hong KongSell into Vietnam without a local company; business verification takes 1–2 weeks. Cross-border small-parcel goods carry an extra 1.77% commission from 29 January 2026.
Gate: Sellers from other countries need a Vietnam-registered entity or an authorised local distributor.
Eligibility and criteria as summarised in this guide from Lazada Seller Center; thresholds change, so confirm them before you apply.
2026 rules that apply to Lazada sellers
- Cross-border costs rose. Lazada added a 1.77% commission for cross-border small-parcel goods from 29 January 2026, and the import-duty and VAT exemption for small express parcels has been abolished since 18 February 2025.
- New e-commerce rules from 1 July 2026. The Law on E-Commerce and Decree 248/2026/ND-CP require platforms to publish policies on pricing, payment, display priority, delivery, returns and refunds, and set registration requirements for offshore platforms.
- Platform tax withholding. Decree 252/2026/ND-CP (effective 1 July 2026) governs withholding; individual sellers see 1% VAT plus 0.5% PIT per order on goods, and companies are not withheld.
- Counterfeits drive scrutiny of official stores. Authorities are focusing on fake cosmetics sold online, which is why LazMall's authenticity positioning is its main selling point.
Regulatory points come from ministry and law-firm summaries; confirm obligations in the decree text or with an adviser.
Launch readiness checklist
Route
- Decided standard shop, LazMall or LazGlobal
- Brand ownership or distribution authorisation documents ready (LazMall)
- Confirmed you are eligible for LazGlobal if selling from abroad
Compliance
- Regulated SKUs registered (DAV or VFA); Vietnamese labels
- Individual or company status decided
- Import VAT included in cross-border pricing
Operations
- Logistics enabled (LEX plus GHN and Ninja Van)
- Cancellation, on-time delivery and chat metrics monitored
- Campaign stock planned for 11.11 and 12.12
Frequently Asked Questions
How much are Lazada Vietnam fees in 2026?
Lazada is the cheapest of Vietnam's big marketplaces. Standard shops pay a fixed fee (commission) of about 3–4% before VAT (roughly 3.3–4.4% including VAT), by category, plus a payment fee of about 3.99–4.02% (VAT-included). LazMall shops pay a higher fixed fee of 5–12% depending on category (electronics ~5–6%, fashion/health/beauty ~8–12%). New standard shops usually get the fixed fee waived for 90 days. Cross-border direct-mail goods had a 1.77% commission added from 29 January 2026.
Can foreigners sell on Lazada Vietnam?
Yes, but cross-border access is narrow. Lazada's cross-border program (LazGlobal) lets you sell into Vietnam without a local company, but it currently only accepts international sellers from Japan, South Korea, and mainland China (including Hong Kong); business verification takes 1–2 weeks. Sellers from other countries generally need a Vietnam-registered entity or an authorized local distributor — which is also required for LazMall.
Is Lazada still worth selling on in Vietnam?
As a primary channel, rarely — Lazada and Tiki together are down to about 3% of marketplace GMV after Shopee (~56%) and TikTok Shop (~41%) took the market. As a secondary channel it can still make sense: its commissions are far lower than Shopee or TikTok Shop, and its audience skews toward authenticity-focused buyers, which suits official LazMall brand stores. Many brands run it as a low-cost reach extension rather than their main store.
What's the difference between a standard Lazada shop and LazMall?
A standard Marketplace shop is open to anyone and has the lowest fees. LazMall is the official brand-store format: it requires you to be a brand owner or authorized distributor and to meet performance criteria (typically ~6 months of history, 30+ orders/month, seller rating above 70%, cancellation below 2%, on-time delivery above 90%, chat response above 85%, and return rate below 1%). LazMall carries a higher commission (5–12%) but the Mall badge and priority visibility convert better.
What taxes apply when selling on Lazada Vietnam?
Since 1 July 2025 (Decree 117/2025, now Decree 252/2026/NĐ-CP), Lazada withholds and remits tax per order for household/individual sellers: for goods, 1% VAT plus 0.5% personal income tax for residents (1% for non-residents); companies are not withheld on. Cross-border parcels also pay import VAT (the exemption for small parcels ended on 18 February 2025), plus import duty (0–30% by HS code) on parcels above VND 1,000,000. See our regulation tracker for details.
Sources
- Lazada Seller Center fee schedules; MISA eShop and BigSeller 2026 Lazada fee breakdowns
- Lazada VN commission adjustment notice, effective 29 Jan 2026 (cross-border +1.77%)
- Platform GMV shares — our first-party dataset
- Decree 248/2026/ND-CP detailing the Law on E-Commerce (MoIT; Tilleke & Gibbins, 2026); Decree 252/2026/ND-CP on tax administration (KPMG, EY, GV Lawyers summaries, July 2026)
- Charts: our own calculation from the Lazada, Shopee and TikTok Shop fee schedules, using the stated assumptions
- Decree 252/2026/NĐ-CP (formerly 117/2025) and Decision 01/2025/QĐ-TTg — see our regulation tracker
This guide is a sourced reference, not legal or tax advice. Fees change — confirm current terms in Lazada Seller Center and with a qualified Vietnamese advisor.