Lazada in Vietnam: what foreign sellers need to know

Lazada and Tiki together held about 3% of four-platform marketplace GMV in 2025 (Metric does not report Lazada on its own), after Shopee and TikTok Shop pulled away. It is the cheapest of the big three to sell on, and LazMall still carries brand trust. Treat it as a secondary, brand-trust channel rather than your main source of volume.

A standard shop pays about 3–4% commission before VAT (~3.3–4.4% with VAT) plus a payment fee of ~3.99–4.02%. LazMall commission is 5–12% by category. New standard shops usually get the fixed fee waived for their first 90 days. In our worked example, a standard shop keeps about 90% of a 200,000₫ fashion order before shipping and ads.

Cross-border selling through LazGlobal is open only to sellers in Japan, South Korea and mainland China, including Hong Kong. Business verification takes 1–2 weeks, and a 1.77% commission was added for cross-border small-parcel goods from 29 January 2026. Sellers from other countries need a Vietnam entity or an authorized distributor, which LazMall also requires.

Lower fees buy cheaper access to a smaller pool of buyers, so expect less organic traffic. LazMall sets performance thresholds for cancellations, on-time delivery and chat response, and the penalties for missing them are steep.