Vietnam Mega-Sale Calendar 2026–2027: 11.11, 12.12, Black Friday & Tet for Sellers
Shopee Vietnam runs on a sale calendar: a double-day sale every month, major campaigns on 6.6, 9.9, 11.11 and 12.12, plus Black Friday, the women's days and Tet. This page lists every date, counts down to the next one, and shows what a discounted sale order actually leaves you after Shopee's fees.
The next 12 months of sales
Every date below is the headline day. Campaign windows usually open days or weeks earlier — see past campaigns.
| Sale | Date | Countdown | Type | What to know |
|---|---|---|---|---|
| Black Friday | Fri, 27 Nov 2026 | in 14 days | Seasonal | Listed on Shopee’s 2026 sale calendar. Always falls between 11.11 and 12.12. |
| 12.12 | Sat, 12 Dec 2026 | in 29 days | Major | Shopee’s birthday sale, run as a two-week campaign in 2025. |
| 1.1 | Fri, 1 Jan 2027 | in 49 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| 2.2 | Tue, 2 Feb 2027 | in 81 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| Tet (Lunar New Year) | Sat, 6 Feb 2027 | in 85 days | Seasonal | Listed on Shopee’s 2026 sale calendar. Plan deliveries around the public holiday. |
| 3.3 | Wed, 3 Mar 2027 | in 110 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| International Women’s Day | Mon, 8 Mar 2027 | in 115 days | Seasonal | Listed on Shopee’s 2026 sale calendar. |
| 4.4 | Sun, 4 Apr 2027 | in 142 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| 5.5 | Wed, 5 May 2027 | in 173 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| 6.6 | Sun, 6 Jun 2027 | in 205 days | Major | Mid-year super sale (“Siêu sale giữa năm”). |
| 7.7 | Wed, 7 Jul 2027 | in 236 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| 8.8 | Sun, 8 Aug 2027 | in 268 days | Monthly | Monthly double-day sale on Shopee’s calendar. |
| 9.9 | Thu, 9 Sept 2027 | in 300 days | Major | Super shopping day (“Ngày Siêu mua sắm”). |
| 10.10 | Sun, 10 Oct 2027 | in 331 days | Monthly | Monthly double-day sale (“Ngày hội siêu rẻ”); ten days before Vietnamese Women’s Day. |
| Vietnamese Women’s Day | Wed, 20 Oct 2027 | in 341 days | Seasonal | Listed on Shopee’s 2026 sale calendar. |
| 11.11 | Thu, 11 Nov 2027 | in 363 days | Major | Singles’ Day. Campaign windows open well before the day — Shopee’s ran from 26 October in 2025. |
Preparation timeline for 12.12
Our recommended schedule, counted back from the sale day. Platforms announce their own deadlines in Seller Centre; where they are earlier, theirs win.
- Sat, 14 Nov 2026
28 days before Check Seller Centre for the campaign announcement and registration window; nominate products early. - Sat, 21 Nov 2026
21 days before Confirm stock will land in time — in-country or in a fulfilment warehouse, not still in transit. - Sat, 28 Nov 2026
14 days before Set the sale price, then re-check net payout at that price with vouchers and free-shipping programs on. - Sat, 5 Dec 2026
7 days before Load shop vouchers, schedule livestreams or creator posts, and set the ad budget for the peak days. - Thu, 10 Dec 2026
2 days before Freeze listings, check stock counts and packing capacity, and brief customer-service cover. - Sat, 19 Dec 2026
7 days after Reconcile payouts against orders and track returns and cancellations before the next campaign.
What a 20%-off order leaves you
A 200,000₫ beauty order on Shopee (non-Mall, commission at the category midpoint), sold at full price, then at 20% off, then at 20% off with the two paid programs most campaign sellers join. Every percentage fee is charged on the price paid, so it shrinks with the discount; only the flat 3,000₫ infrastructure fee does not. The real hit is that the discount comes out of your share, and the programs add 13.35 percentage points of fees on top.
- Platform commission
- Transaction fee
- Tax withheld
- Infrastructure fee
- Left before COGS, ads & shipping
- Voucher Xtra
- Freeship Xtra Plus
Tax withheld at 1.5% (individual sellers); program fees modelled on the discounted price (our assumption); before cost of goods, ads and shipping · Source: Shopee fee schedules (May 2026); our model
| Scenario | Buyer pays | Left per order | vs regular day |
|---|---|---|---|
| Regular day, full price | 200,000₫ | 148,000₫ (74.0%) | — |
| Sale day, 20% off | 160,000₫ | 117,800₫ (73.6%) | −30,200₫ |
| Sale day, 20% off + Voucher Xtra + Freeship Xtra Plus | 160,000₫ | 96,440₫ (60.3%) | −51,560₫ |
"Left" is before cost of goods, ads and shipping; it is not profit. Your cost of goods does not fall on sale day, so check the last row still clears it.
Past campaigns: how long the windows really run
- Shopee 11.11 (2025): Vietnam campaign window ran 26 October to 12 November — about two and a half weeks, not one day. — Duoke seller guide to the 2025 11.11 campaigns (secondary source)
- TikTok Shop 11.11 (2025): Vietnam campaign started by 8 November at the latest and ran a four-day cycle. — Duoke seller guide to the 2025 11.11 campaigns (secondary source)
- Shopee 12.12 (2025): Two-week campaign; more than 12 million visits on 12 December alone, over 27,000 brands and sellers taking part in Shopee Live and Video, and more than 50 million products sold through Shopee Live and Shopee Video (Shopee-reported). — Vietnam News, 18 December 2025
Before the campaign opens
- Found the campaign's registration window in Seller Centre and nominated products
- Stock is in Vietnam (or a fulfilment warehouse) before the window opens, not on the headline day
- Modelled the sale price with vouchers and free-shipping programs in the channel selector
- Set a daily ad budget for the peak days and a cap for the rest of the window
- Checked your carrier's cut-off dates around the Tet holiday if you sell in January or February
Frequently Asked Questions
When is the next big sale in Vietnam?
The next major sale is 12.12 on Sat, 12 Dec 2026. Shopee's calendar marks 6.6, 9.9, 11.11 (Singles' Day) and 12.12 (Shopee's birthday) as its major sales, with a smaller double-day sale in the other months (1.1, 2.2 and so on).
How long do 11.11 campaigns run in Vietnam?
Longer than one day. In 2025 Shopee's Vietnam 11.11 campaign window ran from 26 October to 12 November, while TikTok Shop's started by 8 November with a four-day cycle. Shopee's 12.12 ran for two weeks. Stock and vouchers need to be ready for the start of the window, not the headline day.
Do platform fees change during mega sales?
The rates stay the same: the commission and the 6% transaction fee are a share of the price the buyer pays, so a discount shrinks them in đồng but not as a share of the order. The flat 3,000₫ infrastructure fee does not shrink. What usually moves the margin is what you add for the sale: Voucher Xtra (5.5%) and Freeship Xtra Plus (7.85%) are charged on top.
When do I register for a Shopee or TikTok Shop campaign?
Registration windows and product nomination deadlines are announced inside Seller Centre for each campaign; we have not found them published openly, so we do not list them. We suggest checking Seller Centre about four weeks before the sale day.
Sources
- Duoke — 2025 seller guide to the Shopee, Lazada and TikTok Shop 11.11 campaigns (Vietnam campaign windows; secondary source, retrieved 23 October 2026)
- Vietnam News — Shopee 12.12 Birthday Super Sale results, 18 December 2025 (Shopee-reported figures)
- Calendar days and which sales are major: Lịch Sale Shopee 2026, magiamgiashopee.vn (a deal site, not Shopee; retrieved 23 October 2026)
- Fees: our Shopee fee reference (Shopee Uni schedules effective 23 May 2026)
- Preparation timeline and sale-day payout: our own recommendation and calculation, using the stated assumptions
Sale dates are the headline days; platforms set their own campaign windows and registration deadlines each year. Confirm them in Seller Centre.